To create a refined, modern yet heritage-inspired custom Squarespace website for Barlow Roots Farm, showcasing their growing range of garlic powders and sharing their rich family history and commitment to quality. The goal was to develop a digital presence that reflects the farm's heritage, honours the land they cultivate, and supports future growth and product expansion.

The branding for Barlow Roots Farm was inspired by their deep connection to tradition, family, and the land. The website's design incorporates a blend of vintage and modern elements, using a soft colour palette that complements their brand photography. The colours chosen are:

• Creamy White (#F5F3EF): Represents purity, simplicity, and the natural goodness of their products.

• Sage Green (#B2BB95): Evokes a sense of growth, freshness, and connection to the earth.

• Olive Green (#888869): Reflects the farm's heritage and traditional values.

• Charcoal Grey (#515148): Adds a touch of sophistication and refinement to the overall design.

The typography includes Cinzel, a classic serif font that adds a sense of history and elegance, and Sweet Sans Pro, a clean sans-serif that offers a modern touch.

• Modern, Clean Design: The website features a hidden menu with a mobile burger navigation style, giving it a sleek, minimalist look.

• Heritage-Inspired Elements: The hero image incorporates a white gradient at the bottom for a soft, vintage feel, blending seamlessly with the next section. The oval garlic illustration and the use of half-circle shapes, curved lines, and arch photos contribute to an organic, refined, and minimal aesthetic.

• Product Gallery: A scrolling gallery showcases the farm's garlic powders, allowing for future product additions without overwhelming the homepage and About page.

• Core Values with Parallax Background: The homepage highlights Barlow Roots' core values, set against a parallax background photo of their garlic fields, adding a subtle touch of green without overpowering the design.

• Contact Page with Form: A dedicated contact page includes a form for retailers and businesses to make wholesale inquiries, facilitating easy communication and business growth.

• Land Acknowledgement: The website includes a Land Acknowledgement that honours the unceded territory of the Yaqan Nukiy peoples, part of the Ktunaxa Nation, reflecting the farm's respect for the land and its history.

• Increased Visibility: The new website has significantly enhanced Barlow Roots' online presence, making it easier for customers to discover and purchase their products through local stores and farm shops.

• Strengthened Brand Identity: The blend of modern and heritage elements has successfully captured the essence of Barlow Roots Farm, resonating with their target audience and reflecting their commitment to quality and tradition.

• Scalable Design: The website's clean, minimalist design allows for easy expansion as Barlow Roots introduces new products, ensuring the site remains visually appealing and user-friendly as the business grows.

• Enhanced Customer Engagement: The inclusion of the family history and Land Acknowledgement has deepened customer connection and engagement, fostering a sense of trust and loyalty.

• Streamlined Wholesale Inquiries: The contact form on the Contact page has simplified the process for retailers and businesses to make wholesale inquiries, supporting Barlow Roots' expansion into new markets.